“When I started this run, I said that if we all gave one dollar, we’d have $22 million for cancer research, and I don’t care man, there’s no reason that isn’t possible. No reason!” – Terry Fox

Whenever I think about fundraising goals this quote from Terry Fox comes to mind. Terry was trying to raise $1.00 for each Canadian. I like how he broke down a massive number into something within grasp.

Setting a goal is important and it’s just as important to set a goal that is reachable but challenging. The problem: if you don’t have a reference point, how do you come up with an amount that meets those criteria?

Use this simple formula:

1.Take the Gross Domestic Product (GDP) of Canada and divide it by your gross income for the year.
2.Use the value above to calculate the Present Worth Cost of a Cash Flow, taking oil fluctuation into account.
3.Assume a 40 kph wind coming from the North and carry the two.

Ok, you’ve got me, there is no simple formula.

The Canadian Cancer Society suggests a $300.00 goal which is an excellent starting point. I suggest making your goal number something personally meaningful, such as Terry Fox’s dollar per Canadian. It gives you extra incentive to reach your goal and could also provide an opening to share information about why you Relay and how important these funds are.

“How did you come up with $757.00 as your goal amount?”

“I’m trying to raise a penny for all 75,700 Canadians that will succumb to cancer this year.”

Or, on a more positive note, you could raise $10.00 for every month a loved one has been in remission.

I’ve found that when you are trying to raise funds, it tends to sway people a little more if you’re reaching for a specific goal. If your goal is $100.00 and you’ve already raised $250.00, people will generally be less inclined to give money than if your goal is $300.00 and you are at $250.00.

You can always raise or lower your goal but it does give you a sense of satisfaction if you set a challenging goal at the beginning and finally reach it.

Now, let’s talk team goals. Some people suggest that you simply sum up the individual goals to arrive at your team goal. I say poppycock (sorry for the salty language but I’m passionate about this). A team should always be more than the sum of its parts.

From my experience as a team captain, I would say add at least 10% to the total of the individual goals or be really ambitious and aim to become members of the ultra exclusive FUNdraising Club. The benefits are incredible. You get a really nice sign, bragging rights and an overwhelming sense of pride.

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